The location of the music video is fairly redundant due to the genre of music. The genre is alternative and slightly offset/unusual. The use of tis redundancy causes the audience to feel comfortable with the music video they are watching because it is what they expect of that genre.
The music video features elements of Goodwin's Theory. The video illustrates this image to convey the meaning of the lyrics to the song. For example, the lyrics say "Strangers passing by" and in this screenshot, we can see he has just passed a stranger on a bike who he is now waving to.
Here I have chosen a screenshot that shows how the visuals have amplified the meaning of the song. The lyrics say "No one offers you a shoulder, non one looks you in the eye" The fact that the singer is shown throughout on a bike by himself, emphasises his feelings of isolation - it can also be shown by the location as it is desolate.
The use of mise-en-scene also illustrates the lyrics as they are wearing glasses and are looking away from the camera - which resembles the lyrics of 'No one looks you in the eye'.
The police officer is an example of redundancy as we can tell that he is an officer by what he is wearing. The badge, car and uniform are all predictable factors.
Entropy:
There is a theme of disjuncture here as the pace of the visuals have sped up considerably. The lyrics 'Bonfire heart' aren't conveyed by the visuals. We would expect to see an element of fire - but we don't.
The singer challenges the genre of the music as bikers are usually associated with heavier music, such as: Rock and Heavy Metal. The music is also fairly upbeat, the black clothing connotes power, sadness and contrasts to the light locations behind him.
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