Research of a Signed Artist

Ben Howard

 

 

The album cover focuses on simplicity which is common with this music genre. Pop album covers are often bright and busy in order to fit in with their genre. The blue connotes peace, tranquillity and has a soothing element which resembles the music. The brightness of the light helps to highlight the title which makes it stand out to the audience more. The silhouette of the person in the water adds mystery as you don't know who it is or what it means.

 

The font size is also large and easy to read. It appears to be bold as the white stands out on the blue background. It also suggests that the singer is trying to promote their name more than anything as they are not as well know as other artists - this can be seen by the album name appearing in a small font to his name.

 

 

 The back cover is simplistic too, the colour is fairly dull and of a neutral tone. This suggests that the artist is more interested in their music than the advertising stage. The song titles are listed centrally and are in upper case which symbolises that they're important. The record company's logo, website and barcode is also found on the back of the digipak. The font size of this information is a lot smaller and the barcode looks as though it is being hidden from sight.

 

On the insert of the digipak, there are lyrics to the songs and images that have been featured. By featuring lyrics in a digipak it entices the audience to take more interest in the lyrics and sing along. Therefore, the artist would hope that it would gain a larger fan base for future album releases and tours.

 

 

 Similar to the Album cover, the artists name has been styled in a larger font in order to promote the artist's name. The date of the tour has been highlighted in bold so that it attracts the audience's eye. Again it is simplistic which differentiates it from other genres. There are only two colours; blue and black. Black connotes a dominance, whereas blue is more peaceful. A balance is seen between the two. A website it also featured at the bottom of the poster.

 

The imagery in this poster could be compared to the album cover above as it features a silhouette of an unknown person. Ben Howard seems to have a constant theme of simplicity and mystery. The image is unusual and has a certain artistic theme to it. Often this is found within a folk genre as they are not found to feature themselves on the cover of advertising products.