Research and Planning: Print Advert 2

The images of the artist's challenge most genres as the artist doesn't immediately catch the audience's eye. They have also been placed at the bottom of the advert which suggests the album is more important than the band. Also one of the band members is holding a picture of the album, which reinforces this. The fact that the artist's are looking away causes the audience to feel disengaged from them. It also suggests that they don't really feel the need to make contact with the audience; a belief that they are already popular with a large following. The majority of artist's are facing straight on, which suggests that this chosen image is an entropic feature. Entropy has also been used in the form of pop art - the image resembles pop art due to the bold and contrasting use of colours.

The clothing which is a part of mise-en-scene is laid back and casual which supports an alternative/indie genre. The artist on the left seems to be more formal as he is wearing what looks like a suit jacket. The others are just in a t-shirt and a vest-top. This may emphasise the fact that he is the lead singer of the band, which is reinforced by him holding the album and the others looking directly at him. There is a distinct juxtaposition of colours as blue connotes: tranquillity, naturalism and peace, where as black connotes power and domination. Their body language is also relaxed and casual which supports their genre. It also makes the audience feel as though they could be accepted by the band as the gestures connote friendliness.

The advert is quite creative as it resembles a film poster. It also features reviews in the form of stars which may increase the sales of the album as the audience can see that others have thought it was good. Due to the creativity and the use of bold colours, it makes it stand out amongst other adverts as it immediately catches the audiences eye. The colour yellow connotes happiness and fun (which is also the name of the band), the colour is also associated with the sun and the beach, which would help the advert appeal to a wider target audience.

The font is large, black and bold, therefore, it is clearly readable and helps it to stand out.The fact that the font decreases in size as you read down, suggests that the information has been put in order of importance. The name of the band contradicts the image as it suggests that the brand identity is important to them as it has been placed centrally on the advert and is at the top. Then it is followed by the name of the album and the hit singles. Also the font is all in uppercase which makes it stand out and will easily catch the audience's eye. The title of the album has also been repeated twice which is quite an entropic feature. It has been written on the album and centrally on the advert.

For the target audience, it looks as though it would appeal to a creative audience due to the pop art element. Females may be more interested as three men are featured on the advert. The colour palette used is unisex; therefore, the target audience may include: males and females from the age range of 20-25.